30-Day Marketing Plan Template

Log in to Google Business Profile. Update hours, add 5+ photos, write a keyword-rich description, and select all relevant categories.

Search your business on Google. Check that your Name, Address, and Phone number are identical on your website, Google, Facebook, and Yelp.

Create a short, friendly review request message. Text or email it to your 5 most recent happy customers.

Reply to every Google review you haven't responded to yet. Thank positive reviewers by name. Address negative reviews professionally.

Pick 2 platforms. Plan 12 posts for the next 4 weeks: 8 value/education, 2 behind-the-scenes, 2 promotions.

Create your first week of social content. Use Canva for simple graphics. Schedule using Meta Business Suite or Buffer.

Review what you've done this week. Note what felt easy and what felt hard. Adjust your plan accordingly.

Create a free Mailchimp or ConvertKit account. Import your existing customer email list.

Draft the email new subscribers receive. Include: who you are, what you do, what they can expect, and one helpful tip.

Create a simple PDF or checklist relevant to your customers. Examples: "5 Tips Before Hiring a [Your Service]" or "Seasonal Maintenance Checklist."

Add your lead magnet offer and email signup form to your website homepage, footer, and any high-traffic pages.

Use Google autocomplete and "People also ask" to find 5 questions your customers search for. Write them down.

Answer one of those 5 questions in a 500-800 word blog post. Include your city name and a clear CTA at the end.

Check your Google Business Profile insights. How many views and searches? Send 5 more review requests.

Find 5 local Facebook groups or community pages. Join and provide genuinely helpful comments (no spam!).

Create and schedule your next batch of social content. Repurpose your blog post into 2-3 social posts.

Send a short, valuable email to your list. Share a tip, a promotion, or your blog post. Keep it under 300 words.

List 3 complementary businesses. A dentist partners with an orthodontist. A photographer partners with a wedding planner.

Contact those 3 businesses. Propose a simple mutual referral arrangement — you refer to them, they refer to you.

Answer another customer question. Link back to your first blog post to build internal linking.

Check all your numbers: new reviews, website visits, social followers, email subscribers. Celebrate your wins!

Design a simple referral incentive. "Refer a friend, you both get $20 off." Make a flyer and add it to your email.

Review your homepage. Is the main CTA clear, visible, and compelling? Test a new headline or button text.

Request reviews from every customer this week. Make it a habit — reviews are the #1 local ranking factor.

Your last batch of scheduled content. Include a promotional post about your referral program.

If budget allows, create a simple Google Ads campaign targeting 3-5 high-intent keywords in your area. Start at $10/day.

Send a personal email or text to 10 customers who haven't visited in 3+ months. Offer a "we miss you" incentive.

Feature a happy customer on social media (with their permission). Tag them and tell their story.

Based on what worked this month, plan your content calendar, email schedule, and review request cadence for next month.

Compare your numbers to day 1. New reviews? More website traffic? Growing email list? You've built the foundation — now keep building.